The concept of this cafe is where customers receive their drinks based on their physical attributes, they are not allowed to ask questions or reject it. The menu is only exclusive for the servers, so they are able to match their physical attributes to the drinks. This promotes a one-way conversation and the servers are able to get a generalisation of people easily to stereotype.

In this whole process, customers are able to experience stereotype in a sacrastic and humourous way. The cafe will have 4 main colours, these colors will be clashing but yet harmonious so as to keep it vibrant and fun, so that when customers enter, they will not feel attacked but yet realised this in a way is a fun social experiment.